All the websites we create can be updated by their owners. Its easy to do and we will show you how it’s done . We use WordPress and similar content management systems. These, we believe, are the most effective way for your business to create and manage its new website.
They require no special training and once set up allow you to edit words and images, create new pages, add quick updates such as late availabilities or special offers, and even create and manage a blog. When used efficiently a Content Management System can significantly enhance your online profile and web retail opportunities.
Case study: Gordon Castle
Located in the heart of Speyside in the Highlands of Scotland, Gordon Castle has been the spiritual home of the House of Gordon since its first inception in the 1470s.
Still owned by the family, Gordon Castle is renowned for its world-class salmon fishing, the annual Gordon Castle Highland Games, its beautiful grounds and gardens and its first class sporting programmes.
With so much happening and so much to offer its visitors Gordon Castle Estate needed a website that could promote its broad range of activities whilst remaining easy to update on a daily basis.
“The system that Tim at Wazoo put in place is perfect for us. It allows us to run an availability calendar for fishing and accommodation and update the website with the latest news and events. We even use it to promote our annual Highland Games, an event that attracts over 8000 visitors and 80 trade stands. The system is easy to use, and Tim created a number of ‘how to’ videos to show staff how to create new pages and add pictures and video.”
Events manager Ros Lewis
The website also uses Google analytics so staff can monitor visitors to the site and track searches and referrals as well as allowing Ros to monitor the effectiveness of advertising or promotions. This allows her to see which sections of the site are most important to visitors and to add content according to demand so the website is always up to date with the most relevant information. The Estate also has a Facebook page which we linked to the site. As well as containing details of the latest news and events, it is also used by the estate’s ghillie’s to report salmon catches so its also very popular with fisherman.
Site security and on going support
We also manage maintenance and security for the site ensuring it is secure, the software is kept up to date and that the site is regularly backed up. We are also on hand to answer questions on how to manage the site more effectively or simply to remind you how something is done.
“We have worked with Wazoo for a number of years now and we are delighted with the service. They are always available to answer technical questions about the site or advise us on getting the best out of the system.”