Regardless of what some SEO companies will tell you, or what they will try to sell you, good SEO comes from good practice.
If your website is well planned, well designed and well developed it will do well. If the site design or development standards are poorly conceived or implemented you are less likely to get a good ranking on Google or the other search engines.
It is also important to remember that Google is only interested in providing its users with search results that are best matched to the search query entered. Everything else is secondary – including the success of your business.
Google ranking is an automated process – there is no human involvement. Your site, where and how it appears on the Internet, who refers to it, what links point to it, or any online reviews or comments about it are found and assessed automatically by a complex algorithm called PageRank. This is how your ranking is established.
“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.”
Google Technology 2010
PageRank is incredibly sophisticated and is very good at telling if it is being manipulated. Make pages primarily for users, not for search engines, make content relevant and comprehensive. Don’t overuse keywords and more importantly don’t hide keywords on a page by making them invisible or making them too small to read. It is also important to avoid SEO companies offering magic solutions or guarantees of top 3 rankings.
If they get it wrong (and they frequently do) your ranking can be seriously affected. But then, all that even the most respectable SEO companies do are those jobs that that your web developer should have done in the first place.
Please contact us to see what we can do for you.